Making Friends with AI
Mention AI to most people, and it likely conjures sci-fi vibes and nervousness about where our future is headed. Talk about the ease of voice to text while driving, instant transcription of a long important meeting, or great new songs recommended by your favorite listening app… and people usually light up.
Point is, when it comes to AI tools and systems, approachability is a crucial factor. Making AI less scary involves addressing common misconceptions and concerns while emphasizing transparency, ethical practices, and user education. Or better yet, making AI likable. And when a tool can bolster and support the human experience, it is likable.
When it could save your life with an accurate diagnosis or detect fraudulent financial activity using cybersecurity systems, AI is a welcome and benevolent tool. In the B2B space, we have more clients who specialize in AI systems, and we want to help them make their products as approachable as possible.
Here’s what we focus on highlighting for our clients:
Clear and Simple Interfaces: Intuitive design and user-friendly interfaces make interacting with AI systems easy for non-technical users. We focus on avoiding jargon and complex technical terms, and use plain language to explain how the AI system works.
Real-World Use Cases: Showcase real-world examples of AI applications and their positive impact. Highlight how AI is being used to solve practical problems, improve efficiency, and enhance user experiences.
Empathy and Personality: Integrate empathetic and friendly language in AI interactions to make the system feel more approachable. Giving AI a sense of personality (while being clear it's not human) can make interactions feel more engaging.
Education and Training: Provide educational resources and training materials to help users understand AI concepts and use AI tools effectively. Empowering users with knowledge fosters confidence and approachability.
AI can become more approachable, less intimidating, and more widely embraced by users from all walks of life. We believe in creating assets that focus on a human-centered approach to AI design, making our client’s technology more inclusive and accessible— and less scary — to everyone.
