Why FuboTV Deserves a Spot in Every B2B Brand's Advertising Playbook
In the evolving landscape of connected TV (CTV) and live-streaming content, FuboTV is emerging as a dominant force—especially for brands that want to capture high-value, live audiences. For B2B companies looking to align with premium content, engage decision-makers in their downtime, and stand out in a cluttered media environment, FuboTV offers a compelling case as the premier sports-first streaming platform.
The Premier Live Sports-First Streaming Platform
FuboTV isn’t just another streaming service—it’s purpose-built for live sports and entertainment. With access to 170+ channels and over 50,000 live sporting events annually, FuboTV is the only platform to offer every Nielsen-rated sports channel plus the broadest regional sports network coverage of any vMVPD.
For brands, that means premium placement alongside the biggest events in sports—from the NFL and NBA to college football and the World Cup—where viewer attention is at its peak.
High-Intent, Leaned-In Viewers
What sets Fubo apart is not just the content, but how viewers engage with it:
95% of viewing happens on Connected TV devices (a lean-back, living-room environment).
88% of all viewing is live, which makes ads non-skippable and ensures real-time impact.
Their 3M+ monthly viewers and 1.1M+ subscribers are highly engaged, with 130 monthly viewing hours on average per household.
That level of stickiness creates a unique opportunity for B2B brands to message potential customers during moments of undivided attention.
First-Party Data for Smarter Targeting
FuboTV’s advantage extends beyond reach. It’s a first-party, 100% addressable platform—meaning advertisers can:
Target based on viewer behavior, context, and demographics
Access incremental reach not available through linear TV or other vMVPDs
Leverage third-party attribution and transparent measurement tools
That level of intelligence and transparency is gold for B2B brands that need to justify ROI on every campaign dollar.
Innovative Ad Formats & Sponsorship Opportunities
Beyond traditional ad pods, FuboTV offers rich, immersive brand integrations:
Homepage takeovers and guide banner sponsorships deliver over 2.5M impressions per day
Spotlight tiles and carousel sponsorships align brands with marquee events
In-app pop-ups and subscriber e-blasts create multiple high-impact touchpoints
And their interactive FanView and Free-to-Play games allow brands to participate in the action with predictive challenges, verbal mentions, and prize sponsorships
These turnkey integrations offer something most B2B advertisers crave—custom, ownable experiences in an uncluttered, premium environment.
Why B2B Brands Should Take Notice
You might ask, why would a Fortune 1000 company selling cloud services, cybersecurity, or enterprise software care about streaming sports? Because decision-makers are people too. They watch live sports, they unwind with entertainment, and they make mental connections between premium content and premium brands.
FuboTV offers a unique platform where B2B marketers can:
Align their brand with passion and prestige
Reach audiences when they’re most engaged—not bombarded by work
Stand out from the B2B norm of white papers, banner ads, and webinars
The Bottom Line
As CTV viewership continues to surge and linear TV declines, FuboTV represents a forward-thinking, premium channel for B2B marketers ready to break through. Whether you're looking to build awareness with IT decision-makers, plant a flag with CFOs, or associate your brand with innovation and excitement, FuboTV is more than a sports platform—it’s a B2B brand’s next big advertising advantage.
